To make pipe-smoking cool again while contributing to grow the aquaculture industry into the world’s leading food source.
The Rokter is my personal brand overseeing my portfolio and working directly on projects that makes aquaculture cleaner.
Born in Oslo and raised in Northern Norway, I grew up immersed in fishing and hunting—traditions that have become my lifelong passions. Whether it’s catching salmon on dry flies, free diving for scallops, or hunting ptarmigan in the winter, these activities recharge me and drive my commitment to preservation. I view aquaculture as a key solution for protecting these natural resources. Now 37, I live in Narvik with my son Gunnar, my partner, and our German Kleine Münsterländer dog. When I’m not with them, I’m dedicated to my passions and businesses aiming to grow and make aquaculture cleaner.
I strongly believe in advocating through transparent information. By sharing my journey—the good and the bad—I hope to provide a balanced perspective that others can learn from. Through my blog and The Rokter’s social media channels, I aim to blend my professional and personal experiences, keeping you informed and involved. My goal is that by openly discussing both challenges and successes, more people can see the true potential and complexities of aquaculture from a balanced point of view.
My commitment is to preserving nature so that my son and future generations can enjoy the same experiences I hold dear. As the global population continues to grow, sustainable food production is crucial. I believe aquaculture offers a key solution, balancing the need to feed people while protecting the environment. My work focuses on developing new technologies to advance this industry. Through The Rokter blog, I share my insights and aim to contribute to the ongoing dialogue about sustainable food production.
The Rokter AS
2019 - Currently ongoing
Probotic AS
2019 - Currently ongoing (Owner)
NORMS AS
2017 – 2020 (Today-Chairman of the board)
Njord Costal Services AS
2015 – 2017
Naturtjenester i Nord AS
2013 – 2020